GoDaddy.com's Advertising Strategy: did it work?

GoDaddy.com ran an ad during the Super Bowl last Sunday that some may consider offensive. Since I'm unable to see the ad, I'm not sure I can comment on this. However, I would like to point out their advertising strategy.

In the GoDaddy.com ad, a woman appeared in front of a mock committee on commercial censorship. In the course of the GoDaddy commercial, one of the woman's straps for her bra came loose, and she was left trying to hold it up. Apparently though, it was loose enough to give the viewer a glimpse.

Now, after running the ad in the first quarter of the game, Fox and the NFL talked and pulled the ad from the fourth quarter, where it was to run between the two minute warning and the end of the game. From news stories I've read on this, the GoDaddy ad was to be one of the last ads run in the Super Bowl, during game time anyway.

When the GoDaddy people heard that their ad was pulled, or when they didn't see it in the game, they contacted Fox and asked why not. When they were told, they were upset that the ad didn't run because of its content. They claimed that they paid nearly $5 million between the two times the ad was supposed to run, and were upset that they weren't getting their money's worth. However, it stands to reason that they've gotten more than their money's worth since Sunday with all the news coverage and blogs across the Net mentioning their company name and the ad. Not to mention the fact that the GoDaddy ad was one of the top TiVo moments in this year's Super Bowl.

The goal in coming up with effective advertising, or one of the goals, is to create something that people are going to remember. I would say that people will remember the GoDaddy ad, though whether its memory from the content or the controversy surrounding it leaves one wondering. Nonetheless, they in affect, achieved their goal of name recognition and memory with the public. Which leads me to ask the following: Was that their goal the whole time? Is that why they created the commercial that they did; why they chose the content, and why the strap happen to break, thus becoming one of the top TiVo moments?